Monday Manna - An Unorthodox Marketing Strategy

By Rick Boxx In the business world it seems normal to emphasize a company’s unique qualities and capacities. We try to define our “niche,” promote our strengths, and show how we differentiate from our competitors. It is less common, however, for business leaders to publicly acknowledge their weaknesses. They are either ignored or, even worse, disguised or concealed in hope that no one will recognize them.
Tags:  Marketing, Marketing Strategy, Unorthodox, Honesty, Business