Articles published in May 2016

Who Are You Trying to Please?

By Rick Foster Many products are designed to imitate the real thing. There is plastic decking that looks like real wood, and vinyl flooring that appears to be ceramic tile. We can purchase fake fur or jewelry, phony noses, hairpieces, and other body parts. The purpose behind all of these items is fairly obvious, but what about a canned product called “Spray-on Mud”?
Tags:  Pleasing God, People-pleaser

Advertising: Pleasing Aroma or Bad Odor?

By Rick Boxx

It seems the typical consumer holds a high level of skepticism toward advertising. According to the results of a study published on a marketing website, more than three in every four consumers – over 75 percent – believe most of the claims made in advertisements, regardless of the communications medium utilized, are exaggerated or intentionally misleading.

Tags:  Advertising

Actions That Speak Louder Than Words

By Robert J. Tamasy We live in a world in which prominent leaders in every field of endeavor make loud and brash promises. They tell us what we want to hear and presume that will earn our trust. Unfortunately, too often words are not backed up with the levels of performance we were led to expect.
Tags:  Actions, Words, Work, Working

The Number One Financial Mistake

By Austin Pryor An approach we occasionally use in marketing my organization, Sound Mind Investing (SMI), is to ask, “What is the No. 1 financial mistake many Christians make?” Our answer: They ignore biblical principles when managing their money and follow advice from other sources instead.
Tags:  Finances, Money, Biblical Principles