Advertising: Pleasing Aroma or Bad Odor?

By Rick Boxx

It seems the typical consumer holds a high level of skepticism toward advertising. According to the results of a study published on a marketing website, more than three in every four consumers – over 75 percent – believe most of the claims made in advertisements, regardless of the communications medium utilized, are exaggerated or intentionally misleading.

Tags:  Advertising

Actions That Speak Louder Than Words

By Robert J. Tamasy

We live in a world in which prominent leaders in every field of endeavor make loud and brash promises. They tell us what we want to hear and presume that will earn our trust. Unfortunately, too often words are not backed up with the levels of performance we were led to expect.

Tags:  Actions, Words, Work, Working

The Number One Financial Mistake

By Austin Pryor

An approach we occasionally use in marketing my organization, Sound Mind Investing (SMI), is to ask, “What is the No. 1 financial mistake many Christians make?” Our answer: They ignore biblical principles when managing their money and follow advice from other sources instead.

Tags:  Finances, Money, Biblical Principles

The Character of Leadership

By Robert J. Tamasy

What is true leadership? Or to ask the question a different way, what are qualities of a good leader? Countless books and articles that have been written about leaders and leadership. Speakers have made careers traveling from city to city, speaking at dinners, meetings and conferences, offering their opinions about effective leadership. So it would be hard to find a definitive answer on which everyone could agree.

Tags:  True Leadership, Leadership, Character, Leaders

Accountability in a Compassionate Enterprise

By John D. Beckett

Dr. Gonzales was a highly skilled dentist who presented himself to his patients as unusually caring and compassionate. He
took extra time so clients were reassured and understood the procedures they would be experiencing. He occasionally
provided services without charge for those who could not afford them, and typically followed up to make sure his patients
were making good progress after major procedures.

Tags:  Accountability

The Purpose of Business

By Jim Mathis

In 1968, at the start of a class on financial management at Kansas State University, my professor entered the room and wrote on the board, “The purpose of every business organization is to increase the wealth of the owners.” This statement appeared on every exam. Owners of a publicly traded corporation are the stockholders, the professor explained, so the purpose of a publicly traded corporation is to increase the value of stocks or dividends to benefit them.

Tags:  Business

Do Your Homework First

By Rick Boxx

Watching a TV “reality” show called “Shark Tank,” in which five accomplished investors consider funding a number of innovative ventures, a young entrepreneur made a major strategic error. He failed to properly prepare for his presentation to gain their interest and support.

Tags:  Homework, First things first, Prayer, Trust

CBMC as Easy as Pie

So we tell others about Christ, warning everyone and teaching everyone with all the wisdom God has given us. We want to present them to God, perfect in their relationship to Christ.
Colossians 1:28

The work of every Christian is to make disciples by telling people about Jesus and teaching them to obey His commands. CBMC makes this work easy as PIE.

Tags:  CBMC, Discipling, Pray, Equip

The Value of Having Many Advisors

By Robert J. Tamasy

Some time ago I received a phone call from a friend who told me about a new business venture he was planning. He asked if I, being a writer, could come up with a catchy, marketable title for the enterprise. My friends know me as the guy who is never at a loss for words.

Before starting to think of clever names for the business start-up, I asked my friend if he had done his due diligence in researching the pros and cons of this particular type of company. He said he had already done that, and was eager to get underway. I had no background in that type of business, but two of my friends had engaged in ventures like that in the past. So I urged my friend to contact them and ask for their feedback. My desire was not to discourage him or change his mind, but to ensure he had examined all aspects of the proposed business to avoid problems in the future.

Tags:  Value, Advisors

Monday Manna - The Bottom Line Friend or Foe

By John D. Beckett

Gunter was reeling. The unexpected turn of events had caught him totally off-guard. After all, the board of Mastech had brought him in as CEO to move the company forward. He knew he had been selected not only because of his proven business skills, but also his genuine care for people. In fact, Gunter had always regarded his commitment to his employees as one of his greatest strengths as a leader.

Tags:  Leaders, Leadership, Bottom Line, Business