Is Bigger Always Better?
By Robert J. Tamasy
When a business gets started, the hope is that it will attract customers or clients. But once that’s assured, the question becomes, “How can we grow?” followed by, “How much should we grow?” While answers to both questions vary by company, growth is rarely regarded as a bad thing. The bigger the better, right? More profits. Greater impact. Bigger brand. Sometimes, however, it might be wise to ask a different question: “How big is too big?”
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